Consumer Behaviour in Urban India

The consumer behaviour is the function of the economic status of consumers and the distance they are prepared to travel to avail of the lower and higher order functions. This problem is very skillfully conceived, analysed and discussed by the authors in the present volume. \nThis book is the first of its kind in the field of Urban Geography on any oriental city. It is a successful attempt towards the analysis of urban consumer bahaviour in a sprawling and fast growing urban complex like the Patna Urban Agglomeration. At a time when the planners and policy makers are engaging themselves increasingly in evolving suitable strategy for development of urban centres, the authors, the attempts is highly commendable and valuable in so far as they have made an indepth study of the urban consumer bahaviour in one of the important urban agglomarations of eastern India. The study is based on primary data, generated by the authors themselves. Statistical analysis, quantitative methods, and modern scientific cartographic techniques have been brought to bear on this excellent work, thereby enhancing the validity of its findings and conclusions. \nA pioneering study in the field of urban marketing geography is believed to be of use for those who are concerned with the development and planning of economic activities in urban centres. It will also useful to students, research workers, teachers, professionalists belonging to allied disciplines and dealing with the study and problems of urban markets and consumer movement in India and abroad.